UK holidays to enjoy strong year
A report carried out by market research group BDRC Continental has predicted that this year will see a significant increase in the number of families taking domestic holidays.
The survey revealed that no less than 70% of those questioned plan to spend a week or more on a UK getaway during 2012, which represents a rise of 11% on last year’s figures.
Perhaps most impressive is the statistic which suggests home holidays are now more popular amongst people living in Britain than those to the Mediterranean and Western Europe; this is apparently the first time this has been the case for many years.
The authors of the report have pointed to a frustration with overseas air travel, the perception that travelling in Britain is cheaper than doing so abroad, and the increased convenience of not having to leave the country with children as reasons for the shift in opinion.
‘Good scenery’ was noted as the most important thing UK holidaymakers believe make their trip special, with those visiting a Lyme Regis B&B this year also likely to count the weather as a key factor.
Published on 19/03/2012.